Improve Communications to Attract Top CPA Talent

Most CPA firms agree that finding quality staff members is a top priority. But what attracts talented professionals to one firm over another? A study of top-ranked, non-partner employees conducted by the AICPA* suggests that strong company communications is key. Firms eager to attract and retain high-quality professionals should consider strategies that improve the flow of information between management and staff. Use these tips to strengthen your company’s internal communications.

Hold a meeting of the minds.  Regularly scheduled meetings provide a forum for addressing issues and sharing plans and expectations. Sessions that include owners, managers and employees ensure that all attendees hear the same message and demonstrate leaders’ concern for keeping staff updated. The best meetings leave time for as much listening as talking, so management should plan on leaving time to hear and respond to employee questions and suggestions.

Make benefits count.  Skyrocketing health insurance costs and the deterioration of retirement plans can lower employee morale. To combat this, employers should share the hidden costs of compensation packages with staff members. Schedule a group meeting or individual performance reviews and outline hidden employment costs to team members.

Open the books. Many firms keep performance information secret, but sharing key financial data with employees can open the door to their cost-saving suggestions, as well as improve their performance.  Employees who feel invested in their firm’s financial success often respond with better attitudes and increased production. Consider establishing quarterly performance meetings to discuss how results compared to expectations.  Use the meeting to express gratitude for work well done, make suggestions, and solicit staff ideas for improving next quarter’s performance.

Extend the family. To attract or retain employees, you also have to attract and retain spouses and children.  Try to include them in events. Look for ways to thank or reward them for patience and support during tax time and other busy periods.

Ask your employees. Talk to employees and potential hires about goals, desires and challenges. Develop a company questionnaire specifically for this purpose. Pay close attention to responses and let them guide your ongoing employee management strategies. 

*American Institute of Certified Public Accountants, Inc, Top Talent Speaks, Is Your Firm Listening?, 2002